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Fresno Healthy Retail Digital Toolkit

AUDIENCE
CBO partners, local policy leaders, stakeholders.

SUMMARY/BLURB ON KEY CAMPAIGN GOALS

  • Public Health Advocates employs a Policy Advocacy Model that includes:
    • Research and local data
    • Policy Maker education
    • Community Mobilization
    • Partnership Building
    • Media Advocacy
      • Community engagement plays an important role in helping cities address health disparities in low-income and underserved communities. Cities recognize that engaging residents from underserved communities is critical to accurately identifying their needs and developing appropriate and effective strategies to address them.
      • Community residents, usually organized by a local community-based organization, play two important roles:
        1. Creating demand for community priorities. Many cities attributed their success in advancing and sustaining Healthy Eating, Active Living-related changes in part to community buy-in because of residents identifying their needs and the city acting on them.
        2. Holding local decision-makers accountable for advancing health and wellness. Communities play an important role as outside champions for controversial policy issues. Resident advocacy helps ensure that efforts continue beyond the tenure of elected officials and their staff members.

DOWNLOADABLE MATERIALS

1. INFORMATION FOR COMMUNITY

  • Graphic Materials
    • English Infographic
    • Spanish Infographic
    • English Factsheet
    • Spanish Factsheet
    • English Pledge Card
    • Spanish Pledge Card

Resident Testimony & Photovoice Materials

What is a Photovoice project? It is an advocacy tool through which individuals can identify, represent, and improve their communities through a photographic technique. It allows decision-makers to view the built environment from the community’s perspective.
Note: Materials are produced in Spanish to meet community needs. To see the English version of these materials visit the Stockton Healthy Retail Digital Toolkit.

  • Photovoice Materials
    • English Photovoice (SHOWED) sample sheet
    • Spanish Photovoice (SHOWED)sample sheet
    • Photovoice projects:
      1. Photovoice project #1: Fabiola Felix
        • Community member Fabiola Felix visited a local market she frequents in the City of Fresno to conduct her photovoice project. Her picture showcases a variety of unhealthy snacks at checkout and her Mostrado sheet demonstrates her support for changing the layout of checkout registers.
      2. Photovoice project #2: Francisca Albas
        • Community member Francisca Albas visited a local market she frequents in the City of Fresno to conduct her photovoice project. Her picture showcases a variety of unhealthy snacks at checkout and her Mostrado sheet demonstrates her support for changing the layout of checkout registers. Her Store Assessment sheet demonstrates the lack of healthy items at checkout in the store.
      3. Photovoice project #3: Zaira de la Cruz
        • Community member Zaira de la Cruz visited a local market she frequents in the City of Fresno to conduct her photovoice project. Her picture showcases a variety of unhealthy snacks at checkout and her Mostrado sheet demonstrates her support for changing the layout of checkout registers. Her Store Assessment sheet demonstrates the lack of healthy items at checkout in the store.

2. INFORMATION FOR BUSINESS OWNERS AND DECISION-MAKERS

  • CSPI factsheets
    • National Alliance for Nutrition & Activity (NANA): Model Beverage and Food Vending Machine Standards
    • Healthy Checkout: Good for Business, Good for Consumers
    • Why Healthy Checkout? The Benefits of Becoming a Health-Supporting Business
    • Snack, Entree, and Beverage Options that Meet CSPI Model Nutrition Standards for Checkout
    • Consumer Perceptions of Retail Checkout
    • Messaging Guidance for an Effective Healthier Grocery Experience Campaign

3. INFORMATION FOR CBOs TO ENCOURAGE COMMUNITY MOBILIZATION

  • Model Healthy Checkout Ordinance
  • Community Advocacy Workshops (1,2 & 3) (4,5,6,& 7)
    • An advocacy training was offered in each community to educate resident advocates and community leaders on the policy advocacy model. The training series was composed of seven individual workshop sessions. Note: Materials are produced in Spanish to meet community needs. To see the English version of these materials visit the Stockton Healthy Retail Digital Toolkit.
      • Workshop #1: ¿Qué Determina el Estado de Salud? / What Determines Health Status?
      • Workshop #2: Abogacía en Políticas de Salud / Heath Policy Advocacy
      • Workshop #3: Como Dar Mensajes Efectivos / How to Deliver Effective Messages
      • Workshop #4: Asesoramiento de Cajas Registradoras de Tiendas Locales / Local Retail Store Assessment of Checkout Aisles
      • Workshop #5: Proyecto de FotoVoz / Photovoice Project
      • Workshop #6: Continuación del Proyecto de FotoVoz / Photovoice Project Continued
      • Workshop #7: Desarrollo de Ordenanzas / Ordinance Development
  • Outreach Materials
    • Flyers
  • Data
    • List of grocery stores (list of stores targeted by the campaign as of October 2020. The list was acquired through a public records request to the City of Fresno)
    • 2020 National Diabetes Statistics Report: Estimates of Diabetes and Its Burden in the United States
    • Overweight and Obesity among Children by California Cities-2010
    • City Diabetes/Prediabetes Rates by the California Health Interview Survey (2013-2014)
    • Students Who Are Overweight or Obese By Grade Level-Kids Data 2018
    • Health Policy Brief: Prediabetes in California: Nearly Half of California Adults on Path to Diabetes
    • Rigged: Supermarket Shelves For Sale
  • Tools/Resources Created by PHAdvocates and CSPI
    • Healthy Options at Checkout Policy Public Opinion Poll by FMR3 Research
    • Store Assessment Instrument
    • Sample letter of support
    • Sample call script (to be used to gather support from store managers)
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