Regulating the Way the Beverage Industry Sells and Promotes Sugar Laden Products
Telling the Bitter Truth About Sugary Drinks
When we began, people drank soda like it was water, unaware of its harms. Our decades-long campaign led the nation, with startling research findings, bold policy reforms, and community outrage. Soda consumption is down, policies have changed, and we’ve ignited a worldwide movement to tax sugary drinks. Still, our work is not done.
Data and Research
Time and again, state and local media published stories - often on the front page - about our research findings, including calls from local residents to support of policy reforms.
We helped residents all over California enact groundbreaking local policies, including soda taxes in Berkeley, Oakland, San Francisco, and Albany.
We helped form coalitions of hundreds of health organizations, community organizations, unions, and local governments, all of whom supported the state legislation regulating the beverage industry.
We showcased research findings and polling, shedding light on the soda industry's ongoing fabrications and manipulation. Through KICK THE CAN, a statewide campaign, we raised awareness about the role sugar-sweetened beverages play in the obesity and diabetes epidemics and stimulated local and state policy development to drive down sweetened-beverage marketing, availability, and consumption. The campaign included a user-friendly website that served as the “go-to” site for advocates working on sugary drink policies across the country.
Our leadership in California helped stimulate a worldwide movement to regulate sugary beverages, including a worldwide movement to tax sugary drinks.
Sugary drinks taxes have been enacted in all of the following places and more ...
- Beyond California: Boulder, CO; Cook County, IL; Philadelphia, PA.
- Around the world: Chile, Mexico, Philippines, Portugal, Saudi Arabia, South Africa, and the UK.
UCLA Center for Health Policy Research and Public Health Advocates, September 2009Download
UCLA Center for Health Policy Research and Public Health Advocates, October 2013
Still Bubbling Over: California Adolescents Drinking More Soda and and Other Sugar-Sweetened BeveragesDownload
Public Health Advocates, August 2014Download
The full case study is still in progress. Check back soon to explore how we took on Big Soda.